Choosing a branding agency in Beirut or Doha comes down to four things: relevant work in your sector, a clear process, a realistic timeline and a team that will still look after the brand after launch. This guide explains what to expect and what to ask, based on the projects Swot Creative Hub runs from its offices in both cities.
What a branding agency should deliver
A full brand identity covers strategy and positioning, naming and tone of voice where needed, a logo and visual identity system, brand guidelines, and the first applications such as menus, signage, packaging and social templates. Ask every agency for this list in writing, so you know exactly what you are paying for.
How long branding takes
At Swot Creative Hub, a full brand identity typically takes 6 to 10 weeks from brief to delivery. Smaller projects such as a logo refresh or a campaign identity move faster. Be wary of quotes that promise a full system in a few days: strategy and testing take time, and they are what make a brand last.
How branding is priced in Lebanon and Qatar
Prices depend on scope more than city. A logo refresh costs far less than a full identity with strategy, naming, guidelines and rollout. Ask every agency for a fixed quote per phase (strategy, identity, guidelines and applications) so you can compare like for like.
Questions to ask before you sign
Which brands in my sector have you built, and can I see the full case study?
Who on your team will work on my brand, and where are they based?
What exactly is in the guidelines, and in which file formats?
Can you roll the brand out across social media, web and print, or only design it?
What happens after launch if the brand needs managing?
About Swot Creative Hub
Swot Creative Hub is a creative and digital agency founded in 2019, with offices in Beirut and Doha. Our branding work includes the full identity and logo for the Saudi Basketball League, the complete brand identity for FullMoon Bakebar in Beirut, and branding, events and wedding books for Rosewood Doha. See our branding services, or send a brief and we reply within 24 hours.